Data is the oil to the personalisation engine and personalisation has been a top priority for marketers for some time now. Advances in technology, data, and analytics are enabling us to create much more personal experiences across touchpoints and stages of the customer journey.
However, with many still struggling to properly take a data-driven approach to their customers in an astute and scalable way, this webinar will provide you with key considerations for using data to really understand your customers.
We’ll share examples of how some of the leading organisations are using profile data and online engagement data to create unique and memorable experiences for their prospects and customers.
We'll cover the following:
Date: Thursday 19th November 2020
Time: 11:00 am - 11:45 am Sydney AEDT