Webinar: Do You Really Know Your Customers?

Use profile and engagement data to personalise experiences for your target audience.

Webinar Summary

Data is the oil to the personalisation engine and personalisation has been a top priority for marketers for some time now. Advances in technology, data, and analytics are enabling us to create much more personal experiences across touchpoints and stages of the customer journey.

However, with many still struggling to properly take a data-driven approach to their customers in an astute and scalable way, this webinar will provide you with key considerations for using data to really understand your customers.

We’ll share examples of how some of the leading organisations are using profile data and online engagement data to create unique and memorable experiences for their prospects and customers.

We'll cover the following:

Impact of personalisation and trends
Best in class inspiration
How to use data to drive better results

Details:

Date: Thursday 19th November 2020

Time: 11:00 am - 11:45 am Sydney AEDT

Who should attend:

Marketing Directors & Senior Marketers
Marketing Managers
Digital Marketing Managers
Marketing Automation Managers/Specialists

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Meet your webinar presenters

Adrian Jones

CEO & Co-Founder

Marketing Cube

Adrian is Co-founder and CEO of Marketing Cube, Asia Pacific's leading connected capability agency & Oracle Eloqua Partner.

With over 10 years experience in senior marketing & sales director roles with Dun & Bradstreet and Wolters Kluwer, Adrian turned his focus to Cloud strategy and consulting in 2007.

Natasa

Strategic Marketing Consultant

Marketing Cube

With over 15 years' global marketing experience across Financial Services, Banking and Property, Natasa has developed digital marketing strategies and led large-scale digital transformation projects across various businesses.

Natasa has a wealth of experience across omnichannel marketing, customer experience strategy, marketing automation and CRM, search marketing and channel and content strategy.

Marketing Cube | Connected Capability

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