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Webinar Replay: Reaching the low-hanging fruit with ABM

Discover how you can use Account-Based Marketing combined with Marketing Automation to drive greater marketing ROI.

Webinar Summary

Account-Based Marketing (ABM), where marketing resources are concentrated on a list of specific accounts, is a marketing strategy that has become increasingly popular in recent years.

Watch this on-demand webinar to discover how using marketing automation in your organisation's ABM program can increase deal size, drive greater revenue, improve campaign attribution and create a better overall customer experience.

What's covered on the webinar:

ABM and Automation
Foundations of ABM
Account targeting and lead generation using LinkedIn Ads
Personalisation at scale with a persona-based account nurture program
Q&A

Who is the webinar for:

Marketing Directors & Senior Marketers
Marketing Managers
Digital Marketing Managers
Marketing Automation Managers/Specialists
Sales Directors

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The webinar presenters

Adrian Jones

CEO & Co-Founder

Marketing Cube

Adrian is Co-founder and CEO of Marketing Cube, Asia Pacific's leading connected capability agency & Oracle Eloqua Partner.

With over 10 years experience in senior marketing & sales director roles with Dun & Bradstreet and Wolters Kluwer, Adrian turned his focus to Cloud strategy and consulting in 2007.

Matt Hemsley

Marketing Consultant

Marketing Cube

As the Marketing Manager at Marketing Cube, Matt's responsibilities include lead acquisition and nurture. He also works with customers in a consulting role for their marketing automation programs.

Matt has six years experience in corporate and agency marketing roles in the US, UK and Australia.

Marketing Cube | Connected Capability

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