Webinar: Reaching the low-hanging fruit with ABM

Discover how you can use Account-Based Marketing combined with Marketing Automation to drive greater marketing ROI.  

Webinar Summary
Account-Based Marketing (ABM), where marketing resources are concentrated on a list of specific accounts, is a marketing strategy that has become increasingly popular in recent years.

During this webinar, we'll share how using marketing automation in your organisation's ABM program can increase deal size, drive greater revenue, improve campaign attribution and create a better overall customer experience
We'll cover the following:
  • ABM and Automation
  • Foundations of ABM
  • Account targeting and lead generation using LinkedIn Ads
  • Personalisation at scale with a persona-based account nurture program
  • Q&A
Details:
Date: Thursday 17th September 2020

Time: 11:00 am - 11:45 am AEST 
Who should attend:
  • Marketing Directors & Senior Marketers
  • Marketing Managers 
  • Digital Marketing Managers 
  • Marketing Automation Managers/Specialists 
  • Sales Directors
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Meet your webinar presenters
Adrian Jones
CEO & Co-Founder
Marketing Cube
Adrian is Co-founder and CEO of Marketing Cube, Asia Pacific's leading connected capability agency & Oracle Eloqua Partner.

With over 10 years experience in senior marketing & sales director roles with Dun & Bradstreet and Wolters Kluwer, Adrian turned his focus to Cloud strategy and consulting in 2007.
Matt Hemsley
Marketing Consultant
Marketing Cube
As the Marketing Manager at Marketing Cube, Matt's responsibilities include lead acquisition and nurture. He also works with customers in a consulting role for their marketing automation programs. 

Matt has six years experience in corporate and agency marketing roles in the US, UK and Australia.  

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