Not all leads are created equal, especially in the eyes of the sales team, but you can improve lead quality by following a lead management process. Lead management is defined as the strategy by which marketing acquires, evaluates, nurtures, and passes leads to the sales team.
By implementing a lead management process, you can attract and nurture leads with unique, personalised campaigns, allowing sales to step in at the right moment. When a proper lead management system is put in place, companies can significantly improve their sales pipeline.
View this on-demand webinar now to discover how you can improve your lead management process by incorporating marketing automation with lead acquisition, nurturing and scoring.
What's covered on the webinar: