Webinar: Leads - Quality vs. Quantity

Discover how a lead management process can transform lead quality at your organisation.

Webinar Summary

Not all leads are created equal, especially in the eyes of the sales team, but you can improve lead quality by following a lead management process. Lead management is defined as the strategy by which marketing acquires, evaluates, nurtures, and passes leads to the sales team.

By implementing a lead management process, you can attract and nurture leads with unique, personalised campaigns, allowing sales to step in at the right moment. When a proper lead management system is put in place, companies can significantly improve their sales pipeline.

In this webinar, discover how you can improve your lead management process by incorporating marketing automation with lead acquisition, nurturing and scoring.

We'll cover the following:

What is Lead Management?
Acquisition
Smart Nurturing
Lead Scoring
Examples from leading organisations in APAC
Q&A

Details:

Date: Thursday 9th July 2020

Time: 11:00 am - 11:30 am Sydney AEST

Who should attend:

Marketing Directors & Senior Marketers
Marketing Managers
Digital Marketing Managers
Marketing Automation Managers/Specialists

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Meet your webinar presenters

Adrian Jones

CEO & Co-Founder

Marketing Cube

Adrian is Co-founder and CEO of Marketing Cube, Asia Pacific's leading connected capability agency & Oracle Eloqua Partner.

With over 10 years experience in senior marketing & sales director roles with Dun & Bradstreet and Wolters Kluwer, Adrian turned his focus to Cloud strategy and consulting in 2007.

Matt Hemsley

Marketing Consultant

Marketing Cube

As the Marketing Manager at Marketing Cube, Matt's responsibilities include lead acquisition and nurture. He also works with customers in a consulting role for their own nurture programs and campaigns.

Matt has six years experience in corporate and agency marketing roles in the US, UK and Australia.

Marketing Cube | Connected Capability

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