Marketing & Sales misalignment is very common. Both teams have the same goal of driving revenue so why is it so difficult to stay in sync?
The vast majority of the buyer's journey is now happening online, before a prospect ever engages with a salesperson. On top of that, a COVID-19 world requires marketing & sales to be flexible and able to adapt in the short, medium and long term.
This panel discussion replay will outline how we got to where we are with misalignment and what you can do using automation at your organisation to improve alignment and start heading in the right direction.
We asked the panelists for their take on: