Marketing & Sales Alignment

Webinar Replay: Getting in Sync with Sales

A panel discussion on the topic of Marketing & Sales alignment.

Webinar Summary

Marketing & Sales misalignment is very common. Both teams have the same goal of driving revenue so why is it so difficult to stay in sync?

The vast majority of the buyer's journey is now happening online, before a prospect ever engages with a salesperson. On top of that, a COVID-19 world requires marketing & sales to be flexible and able to adapt in the short, medium and long term.

This panel discussion replay will outline how we got to where we are with misalignment and what you can do using automation at your organisation to improve alignment and start heading in the right direction.

We asked the panelists for their take on:

Marketing and Sales challenges
Benefits of alignment - both now and as we adapt to living in a COVID-19 world
How to improve alignment

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Meet the panelists

Adrian Jones

CEO & Co-Founder

Marketing Cube

Adrian is Co-founder and CEO of Marketing Cube, Asia Pacific's leading connected capability agency & Oracle Eloqua Partner.

With over 10 years experience in senior marketing & sales director roles with Dun & Bradstreet and Wolters Kluwer, Adrian turned his focus to Cloud strategy and consulting in 2007.

Jay Mahoney

Senior Manager

Oracle Digital

Jay is a Senior Director of Oracle Customer Experience Solutions for Mid-Market.

He has extensive experience across marketing & sales. In his current role at Oracle, Jay helps organisations on Australia & New Zealand unlock business advantages through data & cloud technology.

Marijke Timmers

Modern Marketing Consultant

Marketing Cube

Through high-impact, measurable marketing and customer experience programs, Marijke has delivered hyper-growth for some of the world’s fastest growing companies.

As a Marketing Cube consultant based in Auckland, she helps businesses leverage the power of marketing automation.

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