Automation Fundamentals

Webinar Replay: Marketing Automation Fundamentals

Automation is powerful, which also means to make it work, you must understand its components & nuances.

Webinar Summary

Marketing automation streamlines and manages communications throughout the buyer’s journey. At its best, marketing automation is a combination of strategy and technology that delivers personalised messages to the right contact at the right time.

This webinar replay will help you understand the key considerations to adopting or optimising your organisation's marketing automation.

You'll discover the following:

The experience economy - Changing customer expectations and the role of data
What is marketing automation? - The components and benefits of automation
Automation in Action - Specific examples of organisations benefiting from automation
Key considerations for Marketing Automation - Strategy, technology, data & processes

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Meet the webinar presenters

Adrian Jones

CEO & Co-Founder

Marketing Cube

Meet Adrian

Adrian is Co-founder and CEO of Marketing Cube, Asia Pacific's leading connected capability agency & Oracle Eloqua Partner.

With over 10 years experience in senior marketing & sales director roles with Dun & Bradstreet and Wolters Kluwer, Adrian turned his focus to Cloud strategy and consulting in 2007.

Jay Mahoney

Senior Manager

Oracle Digital

Meet Jay

Jay is a Senior Director of Oracle Customer Experience Solutions for Mid-Market.

He has extensive experience across marketing & sales. In his current role at Oracle, Jay helps organisations on Australia & New Zealand unlock business advantages through data & cloud technology.

Marketing Cube | Connected Capability

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