Getting the most out of your marketing automation platform and taking your campaigns to the next level, requires a strong marketing automation strategy. However, some marketers rush into marketing automation and rapidly transform their campaigns initially, but lose steam and revert to a ‘rinse-and-repeat’ approach over time. Other marketers find themselves paralysed at the starting line, often overwhelmed by the scale of the project ahead.
We’ve combined our knowledge of managing thousands of marketing automation programs, to be able to share best practice and strategic insights with you, irrespective of where your organisation are in your automation journey.
You'll discover the following: