Lunch & Learn Webinar Series Replay

Design for Automation Webinar Replay

Connecting your strategy and marketing automation capabilities

Webinar Summary

Getting the most out of your marketing automation platform and taking your campaigns to the next level, requires a strong marketing automation strategy. However, some marketers rush into marketing automation and rapidly transform their campaigns initially, but lose steam and revert to a ‘rinse-and-repeat’ approach over time. Other marketers find themselves paralysed at the starting line, often overwhelmed by the scale of the project ahead.

We’ve combined our knowledge of managing thousands of marketing automation programs, to be able to share best practice and strategic insights with you, irrespective of where your organisation are in your automation journey.

You'll discover the following:

Customer-centric design principles
Understanding your target market and customer journey
Design for Automation framework and 6 strategic pillars
Marketing strategy and marketing automation program alignment
The importance of measuring and communicating success
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Meet your presenters

Derek Bell

Director Customer Success & Marketing

Marketing Cube

Meet Derek

For the past 20 years Derek has provided direction and consulting expertise to a variety of organisations across the Asia Pacific region.

As a Marketing Consultant with Ernst & Young’s Revenue Growth Practice, Derek supported clients by implementing the output from their “Funnel Camp”, a proprietary process developed by Hugh Macfarlane CEO of Math Marketing and author of The Leaky Funnel.

Since 2013 Derek has worked closely with local and international brands to support their Marketing Automation requirements using Oracle Marketing Cloud Eloqua.

Natasa Le Prevost

Strategic Digital Marketing Consultant

Marketing Cube

Meet Natasa

With over 15 years' global marketing experience across Financial Services, Banking and Property, Natasa has developed digital marketing strategies and led large-scale digital transformation projects across various businesses.

Natasa has a wealth of experience across omnichannel marketing, customer experience strategy, marketing automation and CRM, search marketing and channel and content strategy.

Marketing Cube | Connected Capability

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