Lunch & Learn Webinar Series Replay

Marketing Automation Lessons Learnt Webinar Replay

Our time saving and best practice tips will help your organisation make smarter decisions as you consider Marketing Automation.

Summary

In this webinar, we outlined a best practice approach to kicking off a Marketing Automation project. We shared common hurdles that organisations face when implementing marketing automation and practical examples of how to overcome them.

At the end of the webinar, you will have a checklist of key items you need to consider and suggestions of some mistakes you can avoid.

You'll discover the following:

How to think globally and act locally
How to resource your BAU model, training & enablement
Strategic planning and measuring success
The power of templates - helping you deliver a consistent on-brand experience.
A Marketing Automation implementation check-list
Q&A

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Meet your webinar presenters

Adrian Jones

CEO & Co-Founder

Marketing Cube

Meet Adrian

Adrian is Co-founder and CEO of Marketing Cube, a leading Oracle Eloqua Partner across Australia & New Zealand.

With over 10 years experience in senior sales & marketing director roles with Dun & Bradstreet and Wolters Kluwer, Adrian turned his focus to Cloud strategy and consulting in 2007.

Adrian founded Marketing Cube in 2013, an Oracle Gold Partner, now Asia-Pacific’s leading connected capability agency.

Ruth Melody

Senior Solutions Consultant

Oracle Marketing Cloud

Meet Ruth

Ruth works as a Senior Solutions Engineer and is responsible for working with customers to improve their customer experience, retain existing customers and generate new business.

Demonstrating the value that applications can bring to an organisation is what Ruth loves to do.

Ruth's background in advertising and retail management brings insight to her role at Oracle where she has always specialised in the Customer Experience portfolio Oracle has to offer.

Marketing Cube | Connected Capability

Australia: Lilyvale Cottage, 176 Cumberland Street, The Rocks, Sydney, NSW, Australia, 2000. Phone: +61 (0) 2 8244 0007

New Zealand: P.O. Box 68861, Newton, Auckland, New Zealand. Phone +64 21 228 7775

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